ABD launches Jolly Roger Rum in Uttar Pradesh and Rajasthan

Uttar Pradesh/Rajasthan, 23rd November 2022: Allied Blenders and Distillers Limited, the largest Indian spirits company has extended its deluxe rum Jolly Roger to Uttar Pradesh and Rajasthan. Jolly Roger offers an exceptional rum with matured special spirits.

The communication of Jolly Roger is reflective of the young audience who value the company of good friends with a great rum. Jolly Roger Rum is available in 750ml, 375ml. and 180ml. sizes.

Commenting on the launch Bikram Basu, Vice-President- Strategy, Marketing and Business Development, ABD said, “We are excited to extend the franchise of Jolly Roger to the markets of Uttar Pradesh and Rajasthan. Winter gets out the woollens, bonfires, barbeque and more of a great rum in Jolly Roger with friends.”

About ABD:

Allied Blenders and Distillers Limited (ABD) is the largest Indian-owned spirits company and the 3rd largest IMFL company in the country. Its flagship brand, Officer's Choice is one of the highest selling whiskies in the world in terms of volume, with a market share of 37%, and is one of the largest spirits brands exported out of India. Sterling Reserve Whisky, its premium offering, has met with record-beating success.

ABD is a multi-brand company that produces and supplies alcoholic beverages with presence in the whisky, brandy, rum, and vodka categories that are sold in over 22 countries. Today, its network includes 9 owned bottling units, 1 distilling unit and 20 non-owned manufacturing units.