Chandrika Ayurvedic Soap relaunches with fresh packaging; ropes in Keerthy Suresh as its new face

Wipro Consumer Care and Lighting’s legacy soap brand, Chandrika, has announced the re-launch of its Chandrika Ayurvedic Soap and unveiled a modern and sleek new packaging, revamping the look and feel of the popular soap bar.

 

During the launch, Chandrika further revealed famous South Indian actor Keerthy Suresh as their new brand ambassador, who will also feature in their upcoming TVC campaign for the re-launch.

 

Mr. Neeraj Khatri CEO at Wipro Consumer Care Business for India and South Asia said, “As a brand that has captured the trust of millions of Indians for more than 80 years, Chandrika is a unique brand that comes with a legacy and an unwavering following. Through this re-launch, we at Wipro are hoping to strengthen our market leadership in Kerala and our other core markets and widen its appeal to new consumers in other markets as well. With the addition of Keerthy, one of the most talented actors in India, who has come on board as our brand ambassador, we are excited to see what’s in store for this evergreen brand!” The new design and packaging highlight the brand’s core values of listening to nature and tradition and marries it with a renewed understanding of the science of Ayurveda. Intending to be transparent and help a person achieve a consistent glow with Ayurveda, the new packaging lists out its ingredients and benefits more clearly to its consumers.”

 

Mr. S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting said, “Chandrika, as a heritage brand, has been a part of people’s everyday routine for generations, and our sincere hope is that it continues to be a part of their daily lives for many more generations to come. It is essential for us at Wipro Consumer Care and Lighting to stay in tune with the changing times and trends, thus, we have refreshed our packaging to reflect and highlight the ingredients and benefits as well as give it a more modern feel. The formulation of the soap is beloved because of its effectiveness, so we have not altered it in any way, and therefore, we have retained the goodness of all the 7 ingredients. We are also very excited to welcome Keerthy Suresh to the Chandrika family as we head into a new era of beautiful and glowing skin with Chandrika.”

 

Chandrika Ayurvedic soap is one of the most popular soaps, with an 8% market share in the Kerala market, in the toilet soaps category. It was used in 62% of more than 92.2 Lakh households in Kerala last year. Chandrika uses all-natural ingredients and twice the coconut oil to nourish the skin and help consumers get problem-free clear skin.

 

Ms. Keerthy Suresh said, "I am a long-standing admirer of everything ayurveda, and Chandrika Ayurveda Soap has managed to beautifully capture the essence of ayurveda with its all-natural approach that is scientific, safe and effective over the past 80 years. My perception of beauty has always been to be your natural self and it feels great to work with a brand that echoes the same values. With this partnership, I look forward to creating a positive impact and building an environment where women can flaunt their glowing, healthy skin with or without makeup!”

 

The new Chandrika Ayurvedic Soap will be available at the general trade, modern trade stores, and e-commerce platforms across the country at an MRP of Rs. 32.

 

About Wipro Consumer Care and Lighting

Wipro Consumer Care and Lighting, a part of Wipro Enterprises, is among the fastest growing FMCG business in India. Wipro Consumer Care’s business includes personal wash products, toiletries, facial care products, wellness products, home care products, electrical wire devices, Domestic and Commercial Lighting and Modular office furniture. It has a strong brand presence with significant market share across segments in India, Southeast Asia, and the Middle East.